SCP E85: Getting Smart about Flood Mapping, with Juliette Murphy

The Smart Community Podcast Juliette Murphy FloodMapp


In this episode of the Smart Community Podcast, I speak with Juliette Murphy, the CEO and Cofounder of FloodMapp, a predictive flood mapping initiative that uses real time data and Smart alerts to deliver timely and location specific flood warnings. Juliette shares with me her background in environmental engineering in the water resource and hydrology, and how the 2011 Queensland floods sparked her interest in the Smart Community space.

Juliette’s experiences of flooding, both personally and professionally, and nationally and internationally, as well as an app building hobby that started in her spare time, have combined in her work at FloodMapp. Juliette and I discuss the gaps in our communications during emergencies, and also the gaps in accessibility and understanding when citizens receive these communications. We cover the dual meanings of ‘connection’ in the Smart Community and why it’s so important, and well as how well Juliette sees Australia embracing Smart concepts. We discuss what flood mapping is, how FloodMapp (with two Ps) came to be and the accellerator program she and cofounder Ryan Prosser have been participating in. We finish our chat talking about the emerging trends in the climate and natural disaster space, and how technology can and should be a part of solving some of those problems. As always, I hope you enjoy listening to this episode as much as I enjoyed making it.

Listen Here:


What we cover in this episode:

  • Her background in environmental engineering and how some experiences nationally and internationally led to her interest in flooding
  • How she began building apps as a hobby
  • How the 2011 Qld floods sparked her interest in the Smart Community space
  • The gaps in our emergency communications and in citizen understanding/accessibility of information in of those communications that Juliette wants to fill
  • The dual meanings of connection in the Smart Community, and why it’s so important
  • How she sees Australia embracing the Smart Community concept
  • What flood mapping is and how Juliette is bringing it into real time
  • The accelorator program Juliette and cofounder Ryan participated in and what they learned from it
  • The emerging trends climate and natural disaster, and how technology can and should be a part of solving some of those problems



It started getting me thinking, why did this happen? And I know the obvious is ‘cause it flooded and we can’t stop the weather, we can’t stop the climate’ but surely there was enough time for some better planning and understanding to have gone into this.”

“If something is communicated to you but it’s in the wrong language and then it might as well not communicated to you at all.”

“Going through this accelerator program was like a really big learning class, in terms of what people actually wanted. I think we realized now, in our spare time and as a passion project, I may miss some of those steps and I was solving the problem how I wanted it solved or I thought it should be solved for me, but I haven’t really talked to the broader community, bring them along the journey and ask what did they actually see as a solution and what would make the most sense to them.”

“Two of the main struggles we have here in Australia are drought and flood. And these are going to affect different communities in different ways. Anyone who knows Australia knows that we’re not just one in the same, we’re so diverse. There’s places surrounded by tropical rainforest, there’s places that are more dry and desolate, arid climates, and I think climate change is affecting everyone in different ways. It’s really talking about starting a conversation more within communities and within leadership, about how we’re going to adapt as a community and become more resilient to that.”

“…we can have more connectedness within the community. Is there someone facing a disaster who needs help? Can people donate clothes? Can people donate furniture? Technology really serves a purpose in connecting the community to become more resilient together and tackle it as a community problem rather than as individuals.”



Connect with Juliette via email or the Floodmapp website

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Connect via LinkedIn, Twitter and Facebook @smartcommpod

The Smart Community Podcast is produced by Ellen Ronalds Keene.

SCP E84 Smart Community Thinking from the Regional to the Precinct Level, with Pascal Perez


Happy New Year! Welcome back to the Smart Community Podcast for 2019. In the first episode for the new year I had a great conversation with Pascal Perez. But just before I tell you about that, I wanted to give a quick shout out to my first patrons! As you might know, I have started a Patreon page over at for fans of the podcast who want to support the show and get access to exclusive content. A big thank you to my first patrons for helping keep this show in your podcatchers week after week. If you’d like to support the show, head over to

Ok, on with the episode. Pascal Perez is the Director of the SMART Infrastructure Facility at the University of Wollongong. In this episode he tells us about his background in agricultural and environmental engineering around the world, and how he now applies that in the urban development/infrastructure space here in Australia. Pascal shares what sparked his interest in the Smart Community space and why we need to be thinking about Smart People as much as, if not more than, Smart Cities. We discuss the importance of needs-based/problem oriented technology solutions, why regional areas are currently doing this better than the big cities in Australia, and the difference between a revolution and an epidemic when it comes to technology. Pascal then shares about some projects he’s currently working on with the University of Wollongong and the SMART Infrastructure Facility, how he sees Australia embracing Smart Concepts, and the problems in the current immature landscape of Smart Cities in Australia, including lack of standardisation and a ‘jungle rule’ approach. We finish off discussing the emerging trends of the interoperability and security of sensors and IOT devices that make up our Smart Communities. As always, I hope you enjoy listening to this episode as much as I enjoyed making it.

Listen here:

What we cover in this episode:

  • Pascal’s background in agricultural and environmental engineering, and how he now applies that in urban development
  • What sparked his interest in the Smart Community space and his believe that we need to be thinking about Smart People as much as Smart Cities
  • The importance of focusing on needs-based technology-enabled solutions, and the reason many regional areas in Australia do this better than the cities
  • The difference between a technological revolution and a technological epidemic
  • How Australia is embracing Smart concepts and what we can learn from examples of Smart implementation overseas, including Hong Kong and Barcelona
  • Projects Pascal is currently working on at the precinct, regional and city level
  • A quick crash course in IoT and what LoRaWAN is
  • The Smart Pedestrian project Pascal is working on in Liverpool, Western Sydney
  • The Health and Wellbeing Precinct project, an all integrated aged care facility that will be part of the UW campus
  • The Smart Infrastructure Facility at the University of Wollongong
  • The problems Pascal can see in the current immature landscape of Smart Cities in Australia, including the lack of standardisation and a ‘jungle rule’ approach, that prevent integration across academia, industry, disciplines and government
  • The emerging trends of interoperability and security of sensors and IOT devices



“The word has been in use for nearly fifteen years now and there’s still no definition of a Smart City…It’s the fact that a Smart City should allow us, as individuals or as groups, to do better [with] what we are usually doing, to do new things we’re not aware of, or to enjoy more our life whether in the city or in the suburb.”

“Our group, here at the Smart Infrastructure Facility, really focuses on the fact that the Smart Cities have to be technology-enabled only, and if needed, if required. You can be a Smart City or Smart Town at a small scale without having to rely heavily on technology.”

“We try to improve the livability in cities, the health of the cities, but also the productivity of the cities. If new technologies can help to achieve better these goals knowing that the population increases, density in cities increases, it’s all good. But we always have to keep in mind why we’re developing these new layers of technologies in cities. If it is technology for the sake of technology, I’m sorry we’re not talking about a revolution here. A revolution starts and ends with people. When there’s only technology in the landscape, it’s called an epidemic, it’s not a revolution.”

“Should we be just dropping our arms and say ‘They’re doing it better than us and bigger than us’? No, because they’re gonna do that for themselves and not for us. So, we better find out our own solutions to our own problems, which means we need to grow our own RND and be a bit more ambitious, at the same time, hungry for expertise in teaching the young generation, as quickly as possible, the new tricks of the game.

“[There is a] necessity to go through a sandbox procurement process, so not buying things from the shelf and installing them as quickly as possible to become ‘Smart’, which I think is a dumb thing to do…but trying things, prototyping things, giving us the time and risk to prototype different technologies to see what would be the most appropriate for the problem at hand.”

“We think there’s a lot of research to be done and analysed in creating these sensors, installing these sensors, sharing information with people and seeing how we can do better at transforming data into information and information into what I tend to call actionable knowledge.”

“My frustration, at the moment, in the current landscape of Smart Cities in Australia, is the fact that the market is really immature. On one side, we have a government or governments at large who have been a bit reluctant stepping in and imposing standards….On the other side, [there is] a market where some of the competitors providing these technologies and solutions still think they can kill each other, and so, it’s really the law of the jungle out there…And in the middle we got potential clients like councils who scratch their heads who don’t really know what to do.”

“I think the danger of technological lock-in has never been as high as it is now in Australia. We shouldn’t be scared about it, we should be aware of it. And it’s up to us, collectively, industry, government, and academia and end users to have an educated discussion and communication about it.”

“We’re creating, on one side, a more productive and more efficient city and at the same time, we have to careful of whether the city is still resilient.”



Connect with Pascal via email:

Connect with me via email:

Connect via LinkedIn, Twitter and Facebook @smartcommpod

The Smart Community Podcast is produced by Ellen Ronalds Keene.